I’m often fascinated by creative feedback I receive in regards to color. Colorblindness is particularly prevalent in men, so it’s not surprising that some of the weirdest feedback I receive is from men, often who have no idea they are colorblind. The odds are stacked against the designer, as one in twenty people have some form of colorblindness. Couple that with the fact that virtually no one calibrates their monitors, so colors are never accurately represented to begin with, and it’s just a giant mess of what you never intended your work to look like.
I love the color blindness simulator by etre – it’s incredible to take a moment to see how your clients or colleagues see things. Above is my logo in standard colors, then viewed left-to-right as someone with the following forms of colorblindness: pronatopia, deuteranopia, and the very rare tritanopia. I think this is a fantastic exercise in logo development before showing your concepts – do your colors work for virtually everyone? Or do they only work for those who have no color deficiencies?
